Thursday, 30 December 2021

Online Product Creation Strategy

 This informative article will speak about one successful online strategy centered on product creation. Online products usually reference ebooks, audios and videos which can be delivered and downloaded via the internet. Other online products involve software programs such as a sales letter generator.

Most successful online businesses are structured like a funnel which requires a variety of products. Being a funnel you could use in the kitchen or garden to fill containers with narrow necks, it is wide at one end and narrow at the other. At the wide end you would have a minumum of one low cost or free product which you use to entice people to sign up to your email list and/or a webinar. You then need to have a variety of entry level products, usually priced between $37 and $97, that you would promote via your email list or webinar. Next you intend to invite your visitors to buy mid-priced products, or services, such as a home study course. At the narrowest end you would offer high ticket products and services such as a mastermind group as well as 1-1 support and training.

This may seem just like a daunting prospect if you  have yet to even create your first product. The trick is always to take it one step at the same time and break it down into chunks. However you should be consistent in creating new and improved products on a regular basis if you intend to keep your business growing and up to date.

One way to approach the task is to set aside some time and energy to brainstorm and capture all that you feel your ideal clients will have to be successful in your niche. So if, for instance, your business is approximately helping people to lose excess weight then what might they have to know and do according to your philosophy in order to attain their desired result. This is a process that you need to do over several days as you will see additional ideas will emerge at probably the most unusual moments. This can form the foundation of the very best level products, courses and membership programmes.

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